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CT Aids Bike Tour Logo
Alycia Santilli, a friend of my wife and I and a social worker with Connecticut AIDS Research Coalition (CARC) approached me to design the logo for the Connecticut Aids Bike Tour. I was honored that they would ask for my help. It’s very rewarding and a testament to it’s longevity that it still appears on street signs, in print and on-line every fall.
The logo was literally designed with a flash of inspiration. Instead of using the road as the ribbon or somehow super imposing it on a bike. I personified the ribbon as rider. It simplified and anchored the design perfectly. I got the idea and used many different processes to render the ribbon. After scanning and refining the logo it still looked organic against the forward leaning wheels.
